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4 Lessons Small Business Owners Can Learn from McDonald's

August 4, 2017
small business loan

1. Find What is Working and Do That

McDonald’s started off as a much different restaurant than what it is now. In fact it began as a more of a barbecue joint where the food was cooked low and slow over a pit loaded with hickory wood. And, while they did have a hamburger on their list, it was one of 25 different and diverse items on the menu. Waitresses brought the food outside to you because there was no room to eat indoors.

The McDonald brothers were doing well, but as there started to be more competition the evaluated their business and found that their burgers accounted for 80% of their sales. This set the business on a new path. The menu changed to offer only 9 items. They remodeled the business to allow people to order at the counter and fast food was born. The brothers were also able to eliminate the wait staff and dishwashers as customers served themselves and dishes were replaced wraps and throw away cups.

As a small business owner it can be hard to deviate from your original plan, but if something else would work better smart business owners overcome the fear of making a change. But, remember to be smart about it. The McDonald brothers made the changes based off of the research from their business. If your business is in need of making a major transformation, a small business loan no credit check from Tiger Funding can help.

2. Don’t Forget to Upsell

McDonald’s is famous for their french fries, but most people do not show up at the fast food chain to order them. Consumers come for the entree and McDonald’s employees never miss a chance to ask, “do you want fries with that?”. They make it so easy to say yes. If you happen to order at the drive thru window, when you pull up to the speaker the person taking your order will ask you if you want to try some new product they have prior to taking your order. It is a good way to encourage people to order something new, and most likely something more than what they were really coming for.

Look for opportunities to upsell to your current customers. Think of a few smaller products or services that you could sell to your customer as a “side item” for what they were originally purchasing.

3. Develop Systems and Stick to Them

McDonald’s is known for having the right systems in place and each individual franchise uses the same processes. When the McDonald brothers first began to sell “fast food” style food they used 12 man crews. Each person had their own individual job on the assembly line of the kitchen. Each employee knew what their role was and how to do it. The systems worked and were than duplicated in each franchise thereafter.

Developing processes and systems in your small business can be the key to success. Once you have the system in place make sure that you document the steps. You want the process to be something that would be easy for a new employee to learn and duplicate as you grow your business. A small business loan no credit check is a fast and easy way to have the working capital you need to bring on additional staff to help grow your company.

4. Keep Up With What Your Customers Want

McDonald’s is not the same it was when it first started, and it is not the same today as it was even ten years ago. Society continues to change over time, and McDonald’s has continued to change along with them. They no offer have more “healthy” items on their menu, and they have breakfast items available all day long. To stay on top of the market they have to know what their staples are that need to remain untouched, but also not be afraid to make changes to continue drawing in the customer.

Twenty-five years ago almost every child was having their birthday party at a McDonald’s location, complete with McDonald’s style games like stacking the cheeseburger boxes. Now, McDonald’s locations have more of an upscale and modern look to them.

If you want your business to continue pulling customers in you cannot be afraid to change with the times. The focus right now for many businesses is how to engage the millennial generation. But, once businesses figure this out there will be a whole new generation to reach. Look for ways to stay with the times. Even if you need a small business loan no credit check to help you accomplish your goal.

It’s Time to Take Action

Now is the time to position yourself to be the McDonald’s of your industry. A small business loan no credit check can help provide the financing your business needs to continue to grow. Tiger Funding approves loans based on the financial health of the business, not the business owner. We specialize in providing loans for businesses that are turned down by traditional lenders. Start your application today or find out more information here.

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